Resources

Useful thinking you can act on.

Practical guidance on marketing, websites, content and AI-enabled operating systems—written to help a business make a clearer next decision.

AI-enabled marketing for a small business

Where AI can increase useful output, where human judgement still matters and how to avoid turning automation into noise.

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Website, social media or SEO first?

A practical way to identify the current bottleneck and connect the channels into one system instead of six unrelated jobs.

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How to brief a marketing studio

Seven things worth clarifying before work starts so the project solves the right problem from day one.

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Have a real problem to solve?

Start with the outcome and constraint.

Build a project brief